GOC (Pak) Limited was incorporated in Pakistan on 2 June 1964, with the vision of its first Managing Director, the late Mr. Anwar Khawaja, to manufacture the world's finest hockey sticks in collaboration with Messrs. H. J. Gray & Sons of Cambridge, England, now known as Grays of Cambridge (International) Limited, under an agreement executed in 1963.

The formal inauguration of this Pak-British joint venture took place on 8 May 1965, following the commencement of commercial production on 1 April 1965. The production facility initially operated under the technical supervision of an experienced English technician, Mr. D. Fosket, who had more than five decades of hands-on experience in the manufacture of hockey sticks. He played a pivotal role in transferring his knowledge and craftsmanship to Pakistani workers and in developing a highly skilled team of local craftsmen whose expertise subsequently became an important strength of the Company.

A significant milestone was achieved in 1983 when, while continuing the production of conventional hockey sticks at approximately 90,000 sticks annually, the Company acquired technical know-how from Mr. Toon Coolen of the Netherlands and commenced production of a novel hockey stick featuring a U-shaped head, which was approved by the Rules Committee of the International Hockey Federation.

The Company successfully combined modern manufacturing techniques with the skills and craftsmanship of its local workforce. This combination enabled its hockey sticks to gain international recognition for their quality and performance and established GOC as a recognized name in the global hockey industry. From an initial production and export volume of 17,590 hockey sticks in 1965, the Company has grown to a production capacity of more than 180,000 sticks annually, establishing a strong presence on the international hockey map.

Another important milestone in the Company's history was the expansion of its product portfolio in 1973 with the establishment of a cricket ball manufacturing unit. The unit was established to manufacture cricket balls carrying internationally recognized brand names, including Duke & Sons and Gray-Nicolls.

The cricket ball manufacturing operation has also demonstrated significant growth over the years, progressing from production of a few thousand hand-sewn cricket balls in its first year to approximately 140,000 balls annually at present. These cricket balls have been used in first-class and Test cricket in Pakistan and abroad, reflecting the Company's longstanding commitment to quality and craftsmanship.

The Company has developed a global network of marketing agents supported by a dedicated quality-control function comprising trained supervisors and professional technical personnel. Quality assurance and production standards continue to be maintained under the overall direction of the Company's Chief Executive Officer / Technical Director, Mr. Khawar Anwar Khawaja, who holds a B.E. degree from the University of Engineering and Technology, Lahore.